puppetto
Puppetto
Build a storyline, cast characters, create assets, and publish social campaigns from one connected conversation.
Start with the story, not a blank scheduler.
Puppetto turns a launch brief into reusable campaign context: the audience, the tone, the beats, and the reason each post exists.
A campaign becomes easier to publish when the story has a spine.
Current beat
Puppetto keeps the thread
The story, cast, assets, and schedule stay connected as the plan becomes posts.
Cast the voices that carry the campaign.
Create characters for founders, operators, brands, and campaign roles so every draft has a point of view instead of a generic prompt.
Narrates the point of view
Plainspoken, specific, and grounded in the real customer problem.
Make the visual world while the message is fresh.
Generate and attach campaign visuals, product media, source assets, and shop-ready creative without losing the context that made them useful.
Visuals, product previews, and campaign media live with the story instead of drifting into separate tools.
Hero visual
Attached to the campaign workspace
Launch tee
Attached to the campaign workspace
Campaign cap
Attached to the campaign workspace
Publish the whole arc, not a pile of disconnected posts.
Schedule channel-ready posts, attach target accounts, keep draft status visible, and move from guest idea to connected campaign with less waiting.
The hook
Name the customer problem and make the next beat worth following.
The lesson
Turn the product launch into a useful founder narrative.
The visual beat
Pair the campaign visual with one compact before-and-after moment.
Go from an idea to a connected campaign.
Bring a brief, choose a starting template, connect the right social accounts, and let Puppetto keep the campaign thread intact.