puppettoSmall Business Saturday 2027
Invite audiences to support local and independent businesses with community-first posts.
Calendar plan
Nov 6
Announce the campaign angle
Introduce the holiday theme and invite early engagement.
Nov 20
Share a helpful or story-led post
Use one campaign angle to publish something specific and useful.
Nov 27
Publish the day-of post
Tie the message directly to the holiday and the audience moment.
Nov 28
Recap and continue the conversation
Share what happened, thank the audience, or point to the next step.
Post prompts
Shop small stories
Draft a concise post for Small Business Saturday 2027 that connects shop small storiesto the audience's current planning moment.
Local partnerships
Draft a concise post for Small Business Saturday 2027 that connects local partnershipsto the audience's current planning moment.
Founder notes
Draft a concise post for Small Business Saturday 2027 that connects founder notesto the audience's current planning moment.